Robert G. Rose is a television veteran whose career has included work in all aspects of TV including advertising sales, production, licensing, development and more. His focus is on developing business models that target underserved audiences while producing socially conscious content and media.
Rose is perhaps best known as a pioneer in developing a viable business model targeted to the English language, U.S. born Latino marketplace. His introduction to the U.S. Latino market came when he moved to New York City and joined Univision Television Group, the nation’s largest Spanish-language TV network. While at Univision, Rose played a vital role in convincing many “general market" advertisers to effectively reach the growing and untapped U.S. Latino market.
Also while at Univision, Rose recognized the opportunity for advertisers to reach the “larger half” of the Latino market, U.S.-born American Latinos, via English-language television. Rose officially began Artist and Idea Management (AKA: AIM Tell-A-Vision or AIM TV) in 2000 to address this opportunity.
In 2001, Rose and company independently produced and distributed the first successful English-language, nationally syndicated show targeted to Latinos, Urban Latino TV which went on to win several awards. Later Rose teamed up with his Urban Latino TV producing partner, Renzo Devia to form American Latino TV, LLC (ALTV) & Maximas Productions continuing their mission to represent U.S. Latinos on mainstream television.
The award-winning duo produced a roster of shows and content which included the weekly syndicated programs American Latino TV and LatiNation along with the American Latino Presents specials. ALTV set the standard for culturally relevant television and pioneered the model of English-language TV for U.S. Latinos by attracting major affiliates in over 100 cities and dozens of national advertisers. ALTV helped open the door for an entire business model of media and marketing dedicated to serving the fast growing and largely untapped U.S. born Latino market (American Latinos).
In early 2008, Rose negotiated the acquisition of ALTV by Los Angeles based LATV Networks. In 2009, Rose’s consulting agreement with American Latino came to an end and he formed AIM TV Group’s Punk Outlaw Productions, a production banner focused on creating content combining his three passions: independent travel, socially conscious media and punk music.
Also while living in Latin America, Rose reconnected with his long time production partner Renzo Devia, and they collaborated to produce 4 one hour episodes of Raw Travel , a different kind of travel show that combines independent travel with voluntourism, ecotourism and punk music.
Rose returned to the U.S in 2012, relocating to Los Angeles where he has revived his TV packaging and distribution business focused on creating, developing and distributing projects for and with talented producers, writers and on air talent.
Rose has been a featured as a speaker and panelist at numerous industry conferences and has been extensively quoted and featured in the trade & consumer press. Rose is also an avid traveler, published writer and a member of numerous television and film trade organizations.
